01 · The challenge
Why this sale needed strategy.
The home was competing with newer inventory, so the strategy had to make its location, layout, and neighborhood convenience feel immediately relevant.
Market context: Redmond buyers were watching rates closely, but homes near schools, parks, and tech corridors still attracted decisive demand when priced correctly.
02 · The RexMont strategy
How the listing was repositioned.
Family-and-tech buyer profile
We targeted buyers who wanted school access, Microsoft-area convenience, and a quieter residential setting.
Data-backed pricing
The price strategy invited early traffic while keeping the seller positioned for multiple-offer leverage.
Neighborhood education
The campaign explained Education Hill's value compared with Kirkland and Sammamish alternatives.
03 · The result
The hard data and the seller outcome.
The home attracted focused buyer interest and sold above list price with terms that supported the seller's next move.
“They knew exactly which buyers would care about our home and built the whole launch around that.”
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